IPSOS (MARKET RESEARCH) LTD

Active
Company number 00948470Private limited companyIncorporated 1969

Key figures

£46,284,000+3.4%
Net assets 2024
+3.4%
Average annual growth 2023–2024
020 m40 m60 m20232024

† IPSOS (MARKET RESEARCH) LTD filed these accounts on paper, so Companies House publishes them only as a scanned image. The figures for the years marked † were read automatically from the scan and kept only where the statements add up (for example net assets equal total equity), but a reading error is still possible — check the original accounts at Companies House.

Ratios

2024

Sector comparison

SIC 73200

Where the company stands among the 2,718 active companies whose first SIC code is 73200 (Market research and public opinion polling).

Turnover£99,108,000
Higher than 96% · median £4,118,426 among 71 that publish turnover
Net assets£46,284,000
Higher than 99% · median £13,362
Total assets£111,942,000
Higher than 99% · median £52,684
Cash£6,569,000
Higher than 99% · median £42,426
Company age57.7 years
Older than 99% · median 9.6 years
Largest in this sector by net assets
  1. LIGHTSPEED RESEARCH LTD.£105.7m
  2. BROADRIDGE ANALYTICS SOLUTIONS LIMITED£52.5m
  3. IPSOS EMEA HOLDINGS LTD£47.9m
  4. A.C. NIELSEN COMPANY LIMITED£47.8m
  5. MARU GROUP LIMITED£46.5m
  6. IPSOS (MARKET RESEARCH) LTD£46.3m
  7. JATO DYNAMICS LIMITED£44.9m
  8. IPSOS MORI UK LIMITED£43.8m
  9. DEFAQTO LTD£38.7m
  10. SERVICE MANAGEMENT GROUP LIMITED£29m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 2,718. The line on each bar marks the median.

Summary: IPSOS (MARKET RESEARCH) LTD

What kind of company is it?

IPSOS (MARKET RESEARCH) LTD is a private limited company registered with Companies House under company number 00948470. It was incorporated on 21 Feb 1969. Its status is active. The registered office is in London (E1W). Its nature of business (SIC 2007) is market research and public opinion polling (73200).

How is the company doing financially?

The latest accounts in the database are for 2024 (period ending 31 Dec 2024); the company files full accounts. Turnover was £99,108,000. Profit for the year was £2,224,000. Net assets were £46,284,000, up 3.4% on the previous year. Cash at bank and in hand was £6,569,000. Total assets were £111,942,000 and total liabilities £65,658,000. Figures are available for 2 financial years (2023–2024).

How does it compare with similar companies?

Compared with 2,718 active companies whose first SIC code is 73200: By turnover it ranks higher than 96% of the 71 that publish turnover (median £4,118,426). By net assets it ranks higher than 99% of them (median £13,362). By total assets it ranks higher than 99% of them (median £52,684). By cash it ranks higher than 99% of them (median £42,426). It is older than 99% of them (median age 9.6 years).

Does it supply the public sector?

The company is named as a supplier in 319 public contract award notices from 101 public sector buyers since 2015. Contracts awarded to it alone have a combined published value of £238.8m. Its most frequent buyer is UK SHARED BUSINESS SERVICES LIMITED (24 contracts). 22 of the awards are shared with other suppliers, typically framework agreements.

What do public registers and reports show?

HMRC lists it as an importer of goods, mainly optical, medical and measuring instruments. In its latest payment practices report it took an average of 26 days to pay suppliers, and 23% of invoices were not paid within agreed terms. Its gender pay gap report for 2025/26 shows median hourly pay for women 15.2% lower than for men. It has modern slavery statements on the government registry for 3 years.

Who runs and controls the company?

One person with significant control is registered.

When are its next filings due?

The next accounts are due by 31 Dec 2026. The next confirmation statement is due by 8 Jun 2027.

Filed accounts2023–2024
2023 †2024 †
Turnover101,445,00099,108,000
Profit for the year4,435,0002,224,000
Cash at bank and in hand8,298,0006,569,000
Total assets114,924,000111,942,000
Total liabilities70,163,00065,658,000
Net assets / total equity44,761,00046,284,000

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Public contracts

319 contracts

IPSOS (MARKET RESEARCH) LTD is named as a supplier in 319 public contract award notices from 101 public sector buyers since 2015. The 290 contracts awarded to it alone with a published value add up to £238.8m. 22 awards are shared with other suppliers and not counted in that total.

Contracts per year
Main buyers101
UK SHARED BUSINESS SERVICES LIMITED
24 contracts · £9.5m
Crown Commercial Service
14 contracts · £23.4m
DEPARTMENT FOR DIGITAL, CULTURE, MEDIA & SPORT
14 contracts · £2.8m
Department for Culture, Media and Sport
13 contracts · £5.4m
Ministry of Justice
13 contracts · £2m
Latest 100 contracts
  1. Skills England - AI Contract‡Department for Work and Pensions (DWP) · £225,211 · runs until Apr 2027
  2. Food and You 2: Waves 13-16‡Food Standards Agency · £1,198,648 · runs until Mar 2031
  3. Association of Leading Visitor Attractions Benchmarking Survey‡Historic Environment Scotland · £40,000
  4. CR_5502 Evaluation of Strategic Sites Accelerator ProgrammeDepartment for Business and Trade · £1,800,000 · runs until Mar 2030
  5. C0138 - UK Fund Monitoring Evaluation & Learning‡The National Lottery Community Fund · £2,804,100 · runs until Nov 2030
Show 95 more
  1. EdTech Testbed Programme procurement Lot 2 (Con_32287)‡Department for Education · £14,200,000 · runs until Apr 2030
  2. Contract Award of Research within immigration reportingHome Office · £222,950 · runs until Mar 2027
  3. PS26170: The Provision of Research on Cyber Incidents affecting Connective ProductsDSIT · £189,310 · runs until Feb 2027
  4. TRAS3118 - Refresh of the Transport User Personas‡DfTc - Department for Transport · £500,000 · runs until Aug 2028
  5. Research into Work Stress, Burnout and Employment Outcomes‡Department for Business and Trade · £200,160
  6. PS26096 - Project Gigabit Interim EvaluationICS on behalf of DSIT and DESNZ · £247,235 · runs until Aug 2028
  7. Provision of Research Specification for Communications and Marketing Campaign‡Government Commercial Agency · £7,225,000 · runs until Aug 2029
  8. UK_1003 Global Evaluation Framework Retender 2026BRITISH COUNCIL(THE) · shared by 72 suppliers, up to £10,000,000 in total · runs until Apr 2029
  9. Provision of IBCA's Mid to long term - Marketing Requirements for Research AgencyCabinet Office · £204,277 · runs until Aug 2028
  10. G Cloud 15‡Government Commercial Agency · shared by 2,744 suppliers, up to £28,000,000,000 in total · 2 lots · runs until Aug 2030
  11. Independent Evaluation of the MoJ Legal Support Grant 2026-2029Ministry of Justice · £929,670 · runs until Mar 2029
  12. RHUL-26069 Procurement of Services to provide Participant Surveys across the worldRoyal Holloway and Bedford New College · £48,000 · runs until Feb 2027
  13. Making Food Better Consumer Tracker‡Food Standards Agency · £55,000 · runs until Mar 2027
  14. Provision of Services for the Employee Insight Programme‡Government Commercial Agency · £1,603,681 · runs until Jun 2028
  15. Provision of Evaluation Research Support - Lot 2‡DfTc - Department for Transport · £1,250,000 · runs until Jun 2029
  16. Provision of Evaluation Research Support - Lot 1‡DfTc - Department for Transport · £1,250,000 · runs until Jul 2029
  17. National Lottery Research‡Department for Culture, Media and Sport · £250,080
  18. project_9401 - LLE Evaluation‡Department for Education · £974,948 · runs until Mar 2032
  19. project_10245 - Free and universal breakfast clubs - national rollout evaluation‡Department for Education · £1,475,777 · runs until May 2029
  20. DHSC: The Independent Commission into Adult Social Care's National Conversation‡Department of Health and Social Care (DHSC) · £2,824,292 · runs until Dec 2027
  21. BTA2209 - Domestic Sentiment Tracker 2026‡British Tourist Authority t/a VisitBritain/VisitEngland · £256,580
  22. DHSC: ASC: Waves 3 – 5 of the Adult Social Care Workforce Employee Survey‡Department of Health & Social Care · £819,592
  23. Public perceptions of feeding back on the NHS‡NHS England · £14,000
  24. DHSC: ASC: Waves 3 - 5 of the Adult Social Care Workforce Employee Survey‡Department of Health and Social Care (DHSC) · £819,592 · runs until Mar 2029
  25. Borders Research Defined Term AgreementH M REVENUE & CUSTOMS · £3,000,000 · runs until Jun 2029
  26. FBIS Research - Digital Transformation Call -Off‡Home Office · £900,000 · runs until Jun 2028
  27. Statutory Sick Pay (SSP) Reforms Evaluation & DWP Employer Survey‡Department for Work & Pensions · £4,021,221 · 2 lots · runs until Nov 2029
  28. DDaT26255 - Public Tracker ProgrammeUK Research and Innovation · £61,100 · 2 lots · runs until Apr 2027
  29. Provision of Drive35 Evaluation Framework and Baseline‡GOVERNMENT COMMERCIAL AGENCY · £218,511 · runs until May 2027
  30. Acas27465 - Models of Effective Employee Voice ArrangementsUK SHARED BUSINESS SERVICES LIMITED · £101,414
  31. Umbrella Companies ResearchH M REVENUE & CUSTOMS · £120,000 · runs until May 2027
  32. project_5085 - Support Services Impact Survey‡Department for Business and Trade · £1,200,000 · runs until Apr 2029
  33. Consultancy WorkUniversity of the West of England · £77,627
  34. Provision of Allergen Information Evaluation: Consumer follow up survey‡Food Standards Agency · £55,000 · runs until Dec 2026
  35. pr_5086 National Survey of Businesses‡Department for Business and Trade · £1,500,000 · runs until Apr 2029
  36. BTA2209 Domestic Sentiment Tracker‡VisitBritain · £265,580 · runs until Mar 2029
  37. HSE Research, Evaluation & Insight (REI) Framework - Lot BHealth & Safety Executive · £1,800,000 · runs until Jun 2028
  38. National Process Evaluation of Community Accommodation Service Tier 1 (CAS1)Ministry of Justice · £160,365 · runs until Mar 2027
  39. MEND PBIF Evaluation 25/26Department for Culture, Media and Sport · £350,000 · runs until Mar 2030
  40. SE1222 - Code Evaluation ProjectSport England · shared by 2 suppliers, up to £25,000 in total · runs until Feb 2027
  41. Provision of Compliance and Debt Quantitative Defined Term Agreement‡Crown Commercial Service · £1,750,000 · runs until Mar 2029
  42. Framework Contract Lot 3COLLEGE OF POLICING LIMITED · shared by 9 suppliers, up to £3,900,000 in total · 2 lots · runs until Mar 2029
  43. Domestic Combustion Tracking and EvaluationDEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS · £1,640,687 · runs until Mar 2030
  44. Provision of Social Research‡Crown Commercial Service · £2,500,000 · runs until Feb 2029
  45. Two rounds of polling around awareness of key communication moments‡DHSC · £20,000
  46. Digital Outcomes and Specialists 7Crown Commercial Service · shared by 1,624 suppliers, up to £5,240,000,000 in total · 2 lots · runs until Jul 2027
  47. Research into attitudes towards offensive language on Television, including Video-on-Demand services and Radio 2025OFCOM · £197,520
  48. DCMS Analytical Research‡Department for Culture, Media and Sport · £2,000,000 · runs until Oct 2027
  49. PS25310 - Using 'golden ticketing' to increase consumer take-up of government-supported schemes (RAF 038/2526)‡DESNZ · £79,332
  50. DBT Research: Evaluation Call Off ContractDepartment for Business and Trade · £6,000,000 · runs until Mar 2027
  51. Quantifying the value of EU touring for UK artistsDepartment for Culture, Media and Sport · £63,408
  52. GB-Sheffield: Evaluation Services for BGP & LIFTS‡BIP SOLUTIONS LIMITED · £334,160 · runs until Jan 2030
  53. Civil Court User Survey Impacts and Resourcing of Legal DisputesMinistry of Justice · £155,875
  54. Civil Legal Aid Demand Feasibility StudyMinistry of Justice · £77,280
  55. Soft power evidence review‡Department for Culture, Media and Sport · £131,700
  56. Health and financial claims in programming - audience attitudes to potential harmOFCOM · £131,695
  57. Understanding Business Decisions and Behaviour: Unfair Dismissal and Financial Difficulties‡Department for Business and Trade · £147,000
  58. Research on Cyber Security in Supplier Management and ProcurementDSIT · £64,900
  59. Minimum standards for patients and carers on an NHS waiting list.NHS Midlands & Lancashire Commissioning Support Unit · £93,441
  60. Help to Grow Management: Evaluation Phase 2Department for Business & Trade · £1,400,000 · runs until Dec 2026
  61. CPT_25_04 Survey of MPs service contract‡National Audit Office · £311,277
  62. DHSC:OLS: AHG-Addition Research in Criminal Justice System 2025/26‡Department of Health and Social Care (DHSC) · £345,313
  63. PS25109 - RAF 004/2526 - Impacts of Energy Security Risks‡ICS on behalf of DSIT and DESNZ · £415,239
  64. Skills growth evaluation call offDSIT · £700,000
  65. DHSC: OLS: Addiction Healthcare Goals Data Roadmap Drafting‡Department of Health and Social Care (London) · £1,200,000 · 2 lots
  66. DLEARN - Whole Family Wellbeing Funding Year 3 and 4 Evaluation‡Scottish Government · £242,000
  67. DHSC: OLS: Addiction Healthcare Goals Data Roadmap Drafting‡Department of Health & Social Care · £327,820
  68. SE1205 This Girl Can Qualitative Research‡Sport England · shared by 5 suppliers, up to £179,000 in total · runs until Nov 2026
  69. Market research and consultancy servicesFLOOD RE LIMITED · £69,500
  70. Better Youth Spaces Fund EvaluationDepartment for Culture, Media and Sport · £340,025 · runs until Mar 2027
  71. IWM/2526/Gov/3432: Citizens Assembly for Imperial War Museums - AWARD NOTICEImperial War Museums · £200,000 · runs until Jul 2027
  72. Understanding Compliance Using Behavioural AnalysisHome Office · £64,000
  73. (DSIT) UK Business Data Survey‡DSIT · £411,840
  74. UKRI-4974 Sciencewise and Nuffield Council on Bioethics public dialogue on the 14-day rule for human embryo research‡UK Research & Innovation · £499,700
  75. TROO0469 Evaluation of the Trial of Digital Pay As You Go Ticketing on the Railway in England‡DfTc - Department for Transport · £273,284 · runs until Apr 2027
  76. SU09(26) Contract Award for Data Collection for Survey-based Study of the 2026 Senedd Election‡Swansea University · £278,000 · runs until Nov 2026
  77. PS25103 - Potential Impact of Minimum Energy Efficiency Standards on Rental PricesDESNZ · £128,814
  78. GB-Sheffield: Small Business Finance Survey‡British Business Bank · £139,999
  79. Active Lives Adult Surveys‡Sport England · £1,863,400
  80. DBT Redress Evaluation Call Off ContractDepartment for Business and Trade · £1,700,000 · runs until May 2028
  81. Research Contractor to Conduct the Northern Ireland Life and Times (NILT) Survey‡Queens University Belfast · £152,000
  82. Communications Affordability TrackerOFCOM · £165,090 · runs until Dec 2028
  83. Social Research and Analysis Framework‡Scottish Government · shared by 7 suppliers, up to £13,600,000 in total · 2 lots
  84. Customer (CX) MaturityMinistry Of Justice · £53,303
  85. Customer SegmentationMinistry Of Justice · £84,267
  86. project_4603 - DDaT Call-Off Contract‡Department for Business and Trade · £500,000 · runs until Mar 2027
  87. External Evaluation Partner – Mental health 24/7 community pilots‡NHS England · £996,000
  88. Flexibility and Net Zero Survey (FANZ)Ofgem · £500,000 · runs until Mar 2028
  89. Prepare materials, data collection and analysis and participant recruitment and‡NHS Midlands and Lancashire Commissioning Support Unit (hosted by NHS England) · £177,141 · runs until Mar 2027
  90. Tracking Survey of Personal Finance JournalistsNS&I
  91. DLEARN-Childcare Early Adopter Communities – Process, Impact & Spend Evaluation‡Scottish Government · £244,959
  92. National Staff Survey Support‡NHS Midlands and Lancashire Commissioning Support Unit (hosted by NHS England) · £84,700
  93. The Universal Credit Survey - ecm_12710Department for Work and Pensions · £243,063
  94. PS24305 - Adopting net zero technologies and behaviours: public views on a fair transition research‡DESNZ · £193,863
  95. HMCTS Reform Process Evaluation - InterviewsMinistry of Justice · £79,650

From contract award notices on Contracts Finder (since 2016) and Find a Tender (since 2021), published by the Cabinet Office under the Open Government Licence v3.0. Values are as published by the buyer and usually cover the whole contract term; the total leaves out awards shared between several suppliers, where the published figure is a ceiling for all of them, placeholder values and single figures of £1 billion or more. Notices marked ‡ do not state a company number and were linked by an exact match on the registered name. Contracts below the publication thresholds and those of devolved buyers that publish elsewhere are not included.

Statutory reporting

Payment practices1 Jan 2026 – 30 Jun 2026
Average time taken to pay invoices
26 days
Invoices not paid within agreed terms
23%
Member of a payment code
No
  • Within 30 days 77%
  • 31 to 60 days 19%
  • After 60 days 4%
Earlier periods (7)
Period ending
Days to pay
Within 30 days
Late
31 Dec 2025
29
65%
35%
30 Jun 2025
25
82%
18%
31 Dec 2024
29
85%
15%
30 Jun 2024
24
76%
24%
31 Dec 2023
31
68%
32%
30 Jun 2023
31
64%
37%
31 Dec 2022
34
57%
43%

View the latest report on GOV.UK

Gender pay gap2025/26
Median hourly pay
women 15.2% lower
Mean hourly pay
women 19.2% lower
Median bonus pay
women 9.1% lower
Employer size
250 to 499 employees
Lower pay quarter75% womenLower middle69% womenUpper middle58% womenUpper pay quarter51% women
Earlier years (7)
Year
Median hourly pay
Mean hourly pay
2024/25
women 16.6% lower
women 19.3% lower
2023/24
women 14.9% lower
women 19.3% lower
2022/23
women 12.5% lower
women 20.1% lower
2021/22
women 14% lower
women 22.6% lower
2020/21
women 9.4% lower
women 20.1% lower
2018/19
women 18% lower
women 29.5% lower
2017/18
women 21.9% lower
women 30.3% lower

A positive gap means women's average hourly pay is lower than men's across the whole employer; it is not a comparison of pay for the same work. View on the Gender pay gap service

Modern slavery statements3
2022
Statement · summary on GOV.UK · group statement (IPSOS MORI UK LIMITED)
2021
Statement · summary on GOV.UK · group statement (IPSOS MORI UK LIMITED)
2020
Statement · summary on GOV.UK · group statement (IPSOS MORI UK LIMITED)

Figures the company reported itself to the government's Check payment practices service, Gender pay gap service and Modern slavery statement registry (Open Government Licence v3.0). Only large companies and employers with 250 or more staff have to report, so most companies have nothing here.

Registers and licences

International trade‡

Listed by HMRC as an importer of goods in 1 of the last 12 months on record, most recently May 2026. Main goods: optical, medical and measuring instruments.

From HMRC's monthly lists of importers and exporters. Traders can ask to be left off the lists, so absence does not mean a company does not trade.

Sources: Charity Commission for England and Wales, Care Quality Commission, Home Office and HM Revenue & Customs, under the Open Government Licence v3.0. Entries marked ‡ come from lists that do not state a company number and were linked by an exact match on the registered name.

History

7 events
  1. Financial year 2024 endedAccounts: turnover £99.1m, net assets £46.3m
  2. Ipsos Emea Holdings Ltd registered as a person with significant control
  3. Mori Ltd ceased to be a person with significant control
  4. Financial year 2023 endedAccounts: turnover £101.4m, net assets £44.8m
  5. Name changed to IPSOS (MARKET RESEARCH) LTDPreviously MARKET & OPINION RESEARCH INTERNATIONAL LIMITED
  6. Mori Ltd registered as a person with significant control
  7. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current and former persons with significant control, and the end of each financial year with figures in the database.