WEST MIDLAND SAFARI PARK LIMITED

Active
Company number 06449517Private limited companyIncorporated 2007

Key figures

£34,237,035+19.7%
Net assets 2024/25
+19.7%
Average annual growth 2023/24–2024/25
010 m20 m30 m40 m2023/242024/25

† WEST MIDLAND SAFARI PARK LIMITED filed these accounts on paper, so Companies House publishes them only as a scanned image. The figures for the years marked † were read automatically from the scan and kept only where the statements add up (for example net assets equal total equity), but a reading error is still possible — check the original accounts at Companies House.

Ratios

2024/25

Sector comparison

SIC 93210

Where the company stands among the 663 active companies whose first SIC code is 93210 (Activities of amusement parks and theme parks).

Net assets£34,237,035
Higher than 99% · median £38,694
Total assets£43,878,520
Higher than 99% · median £155,313
Cash£93,870
Higher than 62% · median £45,085
Company age18.9 years
Older than 77% · median 7.5 years
Largest in this sector by net assets
  1. ZIP WORLD LIMITED£35m
  2. WEST MIDLAND SAFARI PARK LIMITED£34.2m
  3. JAMES MELLORS LIMITED£31.2m
  4. FLAMINGO LAND LIMITED£30.9m
  5. SILVERTIME AMUSEMENTS LIMITED£25.4m
  6. FLAMINGO LAND RESORT LIMITED£22.6m
  7. STOCKVALE LIMITED£20.7m
  8. ALTON TOWERS RESORT OPERATIONS LIMITED£14.5m
  9. THE FORBIDDEN CORNER LIMITED£12.7m
  10. DRAYTON MANOR RESORT LIMITED£12.3m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 663. The line on each bar marks the median.

Summary: WEST MIDLAND SAFARI PARK LIMITED

What kind of company is it?

WEST MIDLAND SAFARI PARK LIMITED is a private limited company registered with Companies House under company number 06449517. It was incorporated on 10 Dec 2007. Its status is active. The registered office is in Bewdley (DY12). Its nature of business (SIC 2007) is activities of amusement parks and theme parks (93210).

How is the company doing financially?

The latest accounts in the database are for 2024/25 (period ending 30 Sep 2025); the company files full accounts. Turnover was £27,470,145. Net assets were £34,237,035, up 19.7% on the previous year. Cash at bank and in hand was £93,870. Total assets were £43,878,520 and total liabilities £7,357,648. Figures are available for 2 financial years (2023/24–2024/25).

How does it compare with similar companies?

Compared with 663 active companies whose first SIC code is 93210: By net assets it ranks higher than 99% of them (median £38,694). By total assets it ranks higher than 99% of them (median £155,313). By cash it ranks higher than 62% of them (median £45,085). It is older than 77% of them (median age 7.5 years).

Does it supply the public sector?

The company is named as the supplier in one public contract award notice, from NCG Corporation. Contracts awarded to it alone have a combined published value of £200k. It is recorded as the recipient of 4 central government grants worth £17.6k, mainly from Department for Work and Pensions.

What do public registers and reports show?

HMRC lists it as an importer of goods, mainly toys, games and sports goods, plastics, headgear. Its gender pay gap report for 2025/26 shows median hourly pay for women 2.6% lower than for men.

Who runs and controls the company?

One person with significant control is registered. 1 of 7 registered charges are outstanding.

When are its next filings due?

The next accounts are due by 30 Jun 2027. The next confirmation statement is due by 18 Dec 2026.

Filed accounts2023/24–2024/25
2023/24 †2024/25 †
Turnover26,146,81227,470,145
Cash at bank and in hand107,66393,870
Total assets38,816,05343,878,520
Total liabilities7,648,1127,357,648
Net assets / total equity28,614,28834,237,035

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Public contracts

1 contract

WEST MIDLAND SAFARI PARK LIMITED is named as a supplier in 1 public contract award notice from NCG Corporation. Its published value is £200k.

Contract
  1. NCG180704MC - Study Programme (Animal Care) for Young People for Kidderminster College‡NCG Corporation · £200,000

From contract award notices on Contracts Finder (since 2016) and Find a Tender (since 2021), published by the Cabinet Office under the Open Government Licence v3.0. Values are as published by the buyer and usually cover the whole contract term; the total leaves out awards shared between several suppliers, where the published figure is a ceiling for all of them, placeholder values and single figures of £1 billion or more. Notices marked ‡ do not state a company number and were linked by an exact match on the registered name. Contracts below the publication thresholds and those of devolved buyers that publish elsewhere are not included.

Government grants

4 grants

WEST MIDLAND SAFARI PARK LIMITED is recorded as the recipient of 4 central government grants since 2020, together worth £17.6k.

Funders
Department for Work and Pensions
1 grant · £9,941
Department for Environment, Food and Rural Affairs
3 grants · £7,694
Grants
  1. GCA DEL RPA UK ENVIRONMENTAL STEWARDSHIPDepartment for Environment, Food and Rural Affairs · £3,556
  2. GCA DEL RPA UK ENVIRONMENTAL STEWARDSHIPDepartment for Environment, Food and Rural Affairs · £3,556
  3. WEST MIDLAND SAFARI PARKDepartment for Work and Pensions · £9,941 · Kickstart Scheme
  4. M10 - Agri-environment- Climate ExchqDepartment for Environment, Food and Rural Affairs · £582

From the Government Grants Register published by the Cabinet Office (financial years 2016/17 onwards, Open Government Licence v3.0). It covers grants from central government departments and their agencies where the register states the recipient's company number and the recipient name matches this company; grants from local authorities, lottery distributors and devolved governments are not included.

Statutory reporting

Gender pay gap2025/26
Median hourly pay
women 2.6% lower
Mean hourly pay
women 3.4% lower
Median bonus pay
women 11.1% higher
Employer size
250 to 499 employees
Lower pay quarter51.4% womenLower middle44.9% womenUpper middle66.4% womenUpper pay quarter57.5% women
Earlier years (7)
Year
Median hourly pay
Mean hourly pay
2024/25
women 2.2% lower
women 12.9% lower
2023/24
no gap
women 12.7% lower
2022/23
women 2.5% higher
women 1.9% lower
2021/22
women 0.8% lower
women 8.4% lower
2020/21
women 0.8% lower
women 16.5% higher
2018/19
women 10.1% lower
women 19.3% lower
2017/18
women 35.4% lower
women 33.5% lower

A positive gap means women's average hourly pay is lower than men's across the whole employer; it is not a comparison of pay for the same work. View on the Gender pay gap service

Figures the company reported itself to the government's Check payment practices service, Gender pay gap service and Modern slavery statement registry (Open Government Licence v3.0). Only large companies and employers with 250 or more staff have to report, so most companies have nothing here.

Registers and licences

International trade‡

Listed by HMRC as an importer of goods in 9 of the last 12 months on record, most recently August 2026. Main goods: toys, games and sports goods, plastics, headgear, iron and steel articles and machinery.

From HMRC's monthly lists of importers and exporters. Traders can ask to be left off the lists, so absence does not mean a company does not trade.

Sources: Charity Commission for England and Wales, Care Quality Commission, Home Office and HM Revenue & Customs, under the Open Government Licence v3.0. Entries marked ‡ come from lists that do not state a company number and were linked by an exact match on the registered name.

History

7 events
  1. Financial year 2024/25 endedAccounts: turnover £27.5m, net assets £34.2m
  2. Financial year 2023/24 endedAccounts: turnover £26.1m, net assets £28.6m
  3. Looping Parks Uk Limited registered as a person with significant control
  4. Safariworld Holdings Limited ceased to be a person with significant control
  5. Safariworld Holdings Limited registered as a person with significant control
  6. Name changed to WEST MIDLAND SAFARI PARK LIMITEDPreviously PRIPEAR ONE LIMITED
  7. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current and former persons with significant control, and the end of each financial year with figures in the database.