WILLOW BROOKS SECRET CHRISTMAS LTD

Active
Company number 07479244Private limited companyIncorporated 2010

Key figures

−£31,775-13.5%
Net assets 2025
-40 k-30 k-20 k-10 k02019202020212022202320242025

Like most small UK companies, WILLOW BROOKS SECRET CHRISTMAS LTD does not publish a profit and loss account in its latest accounts. The figures below come from the balance sheet.

Ratios

2025

Sector comparison

SIC 46499

Where the company stands among the 4,642 active companies whose first SIC code is 46499 (Wholesale of household goods (other than musical instruments) n.e.c.).

Net assets−£31,775
Lower than 89% · median £8,605
Total assets£20,716
Lower than 69% · median £80,167
Employees0
Lower than 65% · median 1
Company age15.9 years
Older than 80% · median 3.8 years
Largest in this sector by net assets
  1. JEMELLA LIMITED£180.7m
  2. ENERGIZER UK LIMITED£135.7m
  3. JOSEPH JOSEPH LTD.£92.8m
  4. LEGO COMPANY LIMITED£88.6m
  5. SPECTRUM BRANDS (UK) LIMITED£68.8m
  6. ROPER RHODES LIMITED£49.1m
  7. SPIN MASTER TOYS UK LIMITED£48m
  8. KARNDEAN INTERNATIONAL LIMITED£44.1m
  9. SMART GARDEN PRODUCTS LTD£40.8m
  10. MCD GROUP LIMITED£35.3m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 4,642. The line on each bar marks the median.

Summary: WILLOW BROOKS SECRET CHRISTMAS LTD

What kind of company is it?

WILLOW BROOKS SECRET CHRISTMAS LTD is a private limited company registered with Companies House under company number 07479244. It was incorporated on 29 Dec 2010. Its status is active. The registered office is in London (EC1V). Its nature of business (SIC 2007) is wholesale of household goods (other than musical instruments) n.e.c. (46499).

How is the company doing financially?

The latest accounts in the database are for 2025 (period ending 31 Dec 2025); the company files micro-entity accounts. Net assets were −£31,775, down 13.5% on the previous year. The company had an average of 0 employees. Figures are available for 7 financial years (2019–2025).

How does it compare with similar companies?

Compared with 4,642 active companies whose first SIC code is 46499: By net assets it ranks lower than 89% of them (median £8,605). By total assets it ranks lower than 69% of them (median £80,167). By number of employees it ranks lower than 65% of them (median 1). It is older than 80% of them (median age 3.8 years).

What do public registers and reports show?

HMRC lists it as an importer of goods, mainly toys, games and sports goods. HMRC lists it as an exporter of goods, mainly wood.

Who runs and controls the company?

The company has 1 current director. 2 persons with significant control are registered. 3 of 3 registered charges are outstanding.

When are its next filings due?

The next accounts are due by 26 Sep 2027. The next confirmation statement is due by 12 Jan 2027.

Filed accounts2019–2025
20212022202320242025
Cash at bank and in hand0————
Total assets25,20025,18923,28122,36920,716
Total liabilities—————
Net assets / total equity-24,806-25,586-26,832-27,986-31,775
Average number of employees00000

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Registers and licences

International trade‡

Listed by HMRC as an importer of goods in 1 of the last 12 months on record, most recently December 2025. Main goods: toys, games and sports goods.

Listed by HMRC as an exporter of goods in 1 of the last 12 months on record, most recently January 2026. Main goods: wood.

From HMRC's monthly lists of importers and exporters. Traders can ask to be left off the lists, so absence does not mean a company does not trade.

Sources: Charity Commission for England and Wales, Care Quality Commission, Home Office and HM Revenue & Customs, under the Open Government Licence v3.0. Entries marked ‡ come from lists that do not state a company number and were linked by an exact match on the registered name.

History

11 events
  1. Financial year 2025 endedAccounts: net assets −£31.8k, 0 employees
  2. Financial year 2024 endedAccounts: net assets −£28k, 0 employees
  3. Financial year 2023 endedAccounts: net assets −£26.8k, 0 employees
  4. Financial year 2022 endedAccounts: net assets −£25.6k, 0 employees
  5. Financial year 2021 endedAccounts: net assets −£24.8k, 0 employees
  6. Financial year 2020 endedAccounts: net assets −£24.3k, 0 employees
  7. Financial year 2019 endedAccounts: net assets −£30.3k, 0 employees
  8. Mr Kjartan Antonsson registered as a person with significant control
Earlier events (3)
  1. Hanna Bjarnadottir registered as a person with significant control
  2. Kjartan ANTONSSON appointedDirector
  3. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current persons with significant control, and the end of each financial year with figures in the database. Former persons with significant control are not listed.