HOW & HOW LTD
ActiveKey figures
Like most small UK companies, HOW & HOW LTD does not publish a profit and loss account in its latest accounts. The figures below come from the balance sheet.
Ratios
2025Sector comparison
SIC 74100Where the company stands among the 29,964 active companies whose first SIC code is 74100 (specialised design activities).
Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 29,964. The line on each bar marks the median.
Summary: HOW & HOW LTD
What kind of company is it?
HOW & HOW LTD is a private limited company registered with Companies House under company number 11032654. It was incorporated on 26 Oct 2017. Its status is active. The registered office is in London (EC2A). Its nature of business (SIC 2007) is specialised design activities (74100).
How is the company doing financially?
The latest accounts in the database are for 2025 (period ending 31 Dec 2025); the company files small company accounts (filleted). Net assets were −£375,012, down 322% on the previous year. Cash at bank and in hand was £46,749. Total assets were £205,442 and total liabilities £595,987. The company had an average of 18 employees. Figures are available for 6 financial years (2019/20–2025).
How does it compare with similar companies?
Compared with 29,964 active companies whose first SIC code is 74100: By net assets it ranks lower than 99% of them (median £6,341). By total assets it ranks higher than 88% of them (median £25,879). By cash it ranks higher than 70% of them (median £15,885). By number of employees it ranks higher than 99% of them (median 1). It is older than 66% of them (median age 6.1 years).
Does it supply the public sector?
The company is named as the supplier in one public contract award notice, from West Midlands Combined Authority.
What do public registers and reports show?
It appears on the Home Office register of licensed sponsors (Skilled Worker).
Who runs and controls the company?
The company has 2 current directors. 2 persons with significant control are registered.
When are its next filings due?
The next accounts are due by 30 Sep 2027. The next confirmation statement is due by 6 Dec 2026.
Filed accounts2019/20–2025
| 2020/21 | 2021/22 | 2022/23 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Turnover | — | — | — | — | — |
| Profit for the year | — | — | — | — | — |
| Cash at bank and in hand | — | — | — | 5,898 | 46,749 |
| Total assets | 104,003 | 164,313 | 112,709 | 270,546 | 205,442 |
| Total liabilities | 62,613 | 104,185 | 71,346 | 372,857 | 595,987 |
| Net assets / total equity | 40,054 | 73,464 | 58,462 | -88,870 | -375,012 |
| Average number of employees | 3 | 7 | 7 | 11 | 18 |
| Average pay (per year) | — | — | — | — | — |
A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.
Public contracts
1 contractHOW & HOW LTD is named as a supplier in 1 public contract award notice from West Midlands Combined Authority.
- West Midlands Combined Authority's Bus Franchising Programme BrandingWest Midlands Combined Authority · runs until Jun 2028
From contract award notices on Contracts Finder (since 2016) and Find a Tender (since 2021), published by the Cabinet Office under the Open Government Licence v3.0. Values are as published by the buyer and usually cover the whole contract term; the total leaves out awards shared between several suppliers, where the published figure is a ceiling for all of them, placeholder values and single figures of £1 billion or more. Contracts below the publication thresholds and those of devolved buyers that publish elsewhere are not included.
Registers and licences
- Licence type and rating
- Worker (A rating)
- Route
- Skilled Worker
On the Home Office register of licensed sponsors, which lists organisations licensed to sponsor workers from overseas.
Sources: Charity Commission for England and Wales, Care Quality Commission, Home Office and HM Revenue & Customs, under the Open Government Licence v3.0. Entries marked ‡ come from lists that do not state a company number and were linked by an exact match on the registered name.
History
16 events- Financial year 2025 endedAccounts: net assets −£375k, 18 employees
- Financial year 2024 endedAccounts: net assets −£88.9k, 11 employees
- Financial year 2022/23 endedAccounts: net assets £58.5k, 7 employees
- Financial year 2021/22 endedAccounts: net assets £73.5k, 7 employees
- Financial year 2020/21 endedAccounts: net assets £40.1k, 3 employees
- Financial year 2019/20 endedAccounts: turnover £387.3k, net assets −£10.8k, 2 employees
- Name changed to HOW & HOW LTDPreviously POLLENI LTD
- Neil Anthony QUINN resignedDirector
Earlier events (8)
- Mr Neil Anthony Quinn ceased to be a person with significant control
- Catharina Isabel HOW appointedDirector
- Roger Denis HOW appointedDirector
- Neil Anthony QUINN appointedDirector
- Mr Roger Denis How registered as a person with significant control
- Mrs Catharina Isabel How registered as a person with significant control
- Mr Neil Anthony Quinn registered as a person with significant control
- Company incorporatedPrivate limited company
Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current and former persons with significant control, and the end of each financial year with figures in the database.