WPP BRANDS (UK) LIMITED

Active
Company number 00390845Private limited companyIncorporated 1944

Key figures

£232,358,000
Net assets 2025

† WPP BRANDS (UK) LIMITED filed these accounts on paper, so Companies House publishes them only as a scanned image. The figures for the years marked † were read automatically from the scan and kept only where the statements add up (for example net assets equal total equity), but a reading error is still possible — check the original accounts at Companies House.

Ratios

2025

Sector comparison

SIC 73110

Where the company stands among the 30,114 active companies whose first SIC code is 73110 (Advertising agencies).

Turnover£51,277,000
Higher than 90% · median £542,232 among 542 that publish turnover
Net assets£232,358,000
Higher than 99% · median £5,314
Total assets£260,089,000
Higher than 99% · median £26,488
Cash£5,490,000
Higher than 99% · median £20,215
Employees348
Higher than 99% · median 1
Company age82.0 years
Older than 99% · median 3.3 years
Largest in this sector by net assets
  1. WPP SAMSON LIMITED£1.4bn
  2. FACEBOOK UK LTD£871.4m
  3. WPP DOLPHIN UK LIMITED£580.6m
  4. OGILVY & MATHER GROUP (HOLDINGS) LIMITED£295.2m
  5. BAUER MEDIA OUTDOOR INTERNATIONAL LIMITED£283.9m
  6. BAUER MEDIA OUTDOOR UK LIMITED£271m
  7. BAUER MEDIA OUTDOOR HOLDINGS LIMITED£254.3m
  8. WPP BRANDS (UK) LIMITED£232.4m
  9. WAVEMAKER LIMITED£229.6m
  10. KINETIC WORLDWIDE LIMITED£216.4m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 30,114. The line on each bar marks the median.

Summary: WPP BRANDS (UK) LIMITED

What kind of company is it?

WPP BRANDS (UK) LIMITED is a private limited company registered with Companies House under company number 00390845. It was incorporated on 2 Nov 1944. Its status is active. The registered office is in London (SE1). Its nature of business (SIC 2007) is advertising agencies (73110).

How is the company doing financially?

The latest accounts in the database are for 2025 (period ending 31 Dec 2025); the company files full accounts. Turnover was £51,277,000. Net assets were £232,358,000. Cash at bank and in hand was £5,490,000. Total assets were £260,089,000 and total liabilities £26,737,000. The company had an average of 348 employees.

How does it compare with similar companies?

Compared with 30,114 active companies whose first SIC code is 73110: By turnover it ranks higher than 90% of the 542 that publish turnover (median £542,232). By net assets it ranks higher than 99% of them (median £5,314). By total assets it ranks higher than 99% of them (median £26,488). By cash it ranks higher than 99% of them (median £20,215). By number of employees it ranks higher than 99% of them (median 1). It is older than 99% of them (median age 3.3 years).

Does it supply the public sector?

The company is named as a supplier in 3 public contract award notices from 3 public sector buyers since 2017. Contracts awarded to it alone have a combined published value of £12.1m.

What do public registers and reports show?

It appears on the Home Office register of licensed sponsors (Global Business Mobility: Senior or Specialist Worker, Skilled Worker). HMRC lists it as an importer of goods, mainly machinery, knitted clothing, photographic goods. HMRC lists it as an exporter of goods, mainly headgear, woven clothing, machinery. In its latest payment practices report it took an average of 30 days to pay suppliers, and 27% of invoices were not paid within agreed terms. Its gender pay gap report for 2025/26 shows median hourly pay for women 9% lower than for men. It has modern slavery statements on the government registry for 6 years.

Who runs and controls the company?

One person with significant control is registered.

When are its next filings due?

The next accounts are due by 30 Sep 2027. The next confirmation statement is due by 13 Dec 2026.

Filed accounts2025
2025 †
Turnover51,277,000
Cash at bank and in hand5,490,000
Total assets260,089,000
Total liabilities26,737,000
Net assets / total equity232,358,000
Average number of employees348

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Public contracts

3 contracts

WPP BRANDS (UK) LIMITED is named as a supplier in 3 public contract award notices from 3 public sector buyers since 2017. Their combined published value is £12.1m.

Contracts per year
Main buyers3
Department for Transport : Department for Transport
1 contract · £11.4m
NATIONAL WEALTH FUND LIMITED
1 contract · £363.7k
D V L A
1 contract · £298.1k
Contracts
  1. C0235 - UKIB Website & Associated ServicesNATIONAL WEALTH FUND LIMITED · £363,680
  2. Creative Agency Services for the Department for TransportDepartment for Transport : Department for Transport · £11,400,000
  3. Provision of Campaign Creative and Production Services - VED evasion campaign 2017‡D V L A · £298,107

From contract award notices on Contracts Finder (since 2016) and Find a Tender (since 2021), published by the Cabinet Office under the Open Government Licence v3.0. Values are as published by the buyer and usually cover the whole contract term; the total leaves out awards shared between several suppliers, where the published figure is a ceiling for all of them, placeholder values and single figures of £1 billion or more. Notices marked ‡ do not state a company number and were linked by an exact match on the registered name. Contracts below the publication thresholds and those of devolved buyers that publish elsewhere are not included.

Statutory reporting

Payment practices1 Jan 2026 – 30 Jun 2026
Average time taken to pay invoices
30 days
Invoices not paid within agreed terms
27%
Standard payment terms
0–60 days
Member of a payment code
No
  • Within 30 days 60%
  • 31 to 60 days 36%
  • After 60 days 4%
Earlier periods (7)
Period ending
Days to pay
Within 30 days
Late
31 Dec 2025
35
53%
17%
30 Jun 2025
32
65%
13%
31 Dec 2024
27
75%
13%
30 Jun 2024
26
72%
14%
31 Dec 2023
25
77%
15%
30 Jun 2023
26
73%
17%
31 Dec 2022
29
60%
17%

View the latest report on GOV.UK

Gender pay gap2025/26
Median hourly pay
women 9% lower
Mean hourly pay
women 6.3% lower
Median bonus pay
women 11.9% higher
Employer size
250 to 499 employees
Lower pay quarter63.2% womenLower middle56.7% womenUpper middle53.7% womenUpper pay quarter55.2% women
Earlier years (8)
Year
Median hourly pay
Mean hourly pay
2024/25
women 10% lower
women 16.4% lower
2023/24
women 23.1% lower
women 18.9% lower
2022/23
women 22.1% lower
women 22.1% lower
2021/22
women 9.4% lower
women 10.4% lower
2020/21
women 12.8% lower
women 8.5% lower
2019/20
women 14.7% lower
women 24.6% lower
2018/19
women 16.3% lower
women 24.8% lower
2017/18
women 14.6% lower
women 18.4% lower

A positive gap means women's average hourly pay is lower than men's across the whole employer; it is not a comparison of pay for the same work. View on the Gender pay gap service

Modern slavery statements6
2026
Statement · summary on GOV.UK · group statement (WPP 2005 LIMITED)
2025
Statement · summary on GOV.UK · group statement (WPP 2005 LIMITED)
2024
Statement · summary on GOV.UK · group statement (WPP 2005 LIMITED)
Earlier years (3)
2023
Statement · summary on GOV.UK · group statement (WPP 2005 LIMITED)
2022
Statement · summary on GOV.UK · group statement (WPP 2005 LIMITED)
2021
Statement · summary on GOV.UK · group statement (WPP 2005 LIMITED)

Figures the company reported itself to the government's Check payment practices service, Gender pay gap service and Modern slavery statement registry (Open Government Licence v3.0). Only large companies and employers with 250 or more staff have to report, so most companies have nothing here.

Registers and licences

Sponsor licence‡
Licence type and rating
Worker (A rating)
Routes
Global Business Mobility: Senior or Specialist Worker, Skilled Worker

On the Home Office register of licensed sponsors, which lists organisations licensed to sponsor workers from overseas.

International trade‡

Listed by HMRC as an importer of goods in 7 of the last 12 months on record, most recently August 2026. Main goods: machinery, knitted clothing, photographic goods and toys, games and sports goods.

Listed by HMRC as an exporter of goods in 3 of the last 12 months on record, most recently August 2026. Main goods: headgear, woven clothing and machinery.

From HMRC's monthly lists of importers and exporters. Traders can ask to be left off the lists, so absence does not mean a company does not trade.

Sources: Charity Commission for England and Wales, Care Quality Commission, Home Office and HM Revenue & Customs, under the Open Government Licence v3.0. Entries marked ‡ come from lists that do not state a company number and were linked by an exact match on the registered name.

History

6 events
  1. Financial year 2025 endedAccounts: turnover £51.3m, net assets £232.4m, 348 employees
  2. Wpp Brands Development Holdings (Uk) Limited registered as a person with significant control
  3. Wpp Brands Holdings (Uk) Ltd ceased to be a person with significant control
  4. Name changed to WPP BRANDS (UK) LIMITEDPreviously YOUNG & RUBICAM GROUP LIMITED
  5. Wpp Brands Holdings (Uk) Ltd registered as a person with significant control
  6. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current and former persons with significant control, and the end of each financial year with figures in the database.