STRATEGIC RESEARCH AND INSIGHT LTD

Active
Company number 03104801Private limited companyIncorporated 1995

Key figures

£178,810-30.9%
Net assets 2025
-15.2%
Average annual change 2020–2025
0100 k200 k300 k400 k20202021202320242025

Like most small UK companies, STRATEGIC RESEARCH AND INSIGHT LTD does not publish a profit and loss account in its latest accounts. The figures below come from the balance sheet.

Ratios

2025

Sector comparison

SIC 73200

Where the company stands among the 2,718 active companies whose first SIC code is 73200 (Market research and public opinion polling).

Net assets£178,810
Higher than 80% · median £13,362
Total assets£287,835
Higher than 75% · median £52,684
Cash£156,448
Higher than 65% · median £42,426
Employees16
Higher than 93% · median 1
Company age31.1 years
Older than 96% · median 9.6 years
Largest in this sector by net assets
  1. LIGHTSPEED RESEARCH LTD.£105.7m
  2. BROADRIDGE ANALYTICS SOLUTIONS LIMITED£52.5m
  3. IPSOS EMEA HOLDINGS LTD£47.9m
  4. A.C. NIELSEN COMPANY LIMITED£47.8m
  5. MARU GROUP LIMITED£46.5m
  6. IPSOS (MARKET RESEARCH) LTD£46.3m
  7. JATO DYNAMICS LIMITED£44.9m
  8. IPSOS MORI UK LIMITED£43.8m
  9. DEFAQTO LTD£38.7m
  10. SERVICE MANAGEMENT GROUP LIMITED£29m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 2,718. The line on each bar marks the median.

Summary: STRATEGIC RESEARCH AND INSIGHT LTD

What kind of company is it?

STRATEGIC RESEARCH AND INSIGHT LTD is a private limited company registered with Companies House under company number 03104801. It was incorporated on 21 Sep 1995. Its status is active. The registered office is in Cardiff (CF10). Its nature of business (SIC 2007) is market research and public opinion polling (73200), other business support service activities n.e.c. (82990).

How is the company doing financially?

The latest accounts in the database are for 2025 (period ending 31 Dec 2025); the company files small company accounts (filleted). Net assets were £178,810, down 30.9% on the previous year. Cash at bank and in hand was £156,448. The company had an average of 16 employees. Figures are available for 5 financial years (2020–2025).

How does it compare with similar companies?

Compared with 2,718 active companies whose first SIC code is 73200: By net assets it ranks higher than 80% of them (median £13,362). By total assets it ranks higher than 75% of them (median £52,684). By cash it ranks higher than 65% of them (median £42,426). By number of employees it ranks higher than 93% of them (median 1). It is older than 96% of them (median age 9.6 years).

Does it supply the public sector?

The company is named as a supplier in 14 public contract award notices from 12 public sector buyers since 2016. Contracts awarded to it alone have a combined published value of £1.1m. Its most frequent buyer is VisitBritain (2 contracts). 4 of the awards are shared with other suppliers, typically framework agreements.

Who runs and controls the company?

The company has 3 current directors. 3 persons with significant control are registered. 1 of 2 registered charges are outstanding.

When are its next filings due?

The next accounts are due by 30 Sep 2027. The next confirmation statement is due by 5 Oct 2027.

Filed accounts2020–2025
20202021202320242025
Cash at bank and in hand272,643184,787227,084212,792156,448
Total assets403,678455,696371,280413,349287,835
Total liabilities—————
Net assets / total equity345,426356,986288,614258,702178,810
Average number of employees1616181816

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Public contracts

14 contracts

STRATEGIC RESEARCH AND INSIGHT LTD is named as a supplier in 14 public contract award notices from 12 public sector buyers since 2016. The 8 contracts awarded to it alone with a published value add up to £1.1m. 4 awards are shared with other suppliers and not counted in that total.

Contracts per year
Main buyers12
VisitBritain
2 contracts · £206.7k
Llywodraeth Cymru / Welsh Government
2 contracts · £116.9k
Festival 2022 Limited
1 contract · £450k
Welsh Government
1 contract · £187.2k
Qualifications Wales
1 contract · £51.9k
Contracts
  1. Cytundeb Fframwaith ar gyfer Adnoddau Addysgol / Framework Agreement for Educational Resources‡Caerphilly County Borough Council · shared by 51 suppliers, up to £11,200,000 in total · 2 lots · runs until May 2030
  2. West Midlands Destination Development Partnership Research & Evaluation‡WEST MIDLANDS GROWTH COMPANY LIMITED · £27,900
  3. Cadw Onsite Visitor Research July 25 to June 29‡Llywodraeth Cymru / Welsh Government · £116,925 · runs until Jun 2029
  4. Staff SurveyQualifications Wales · £51,866 · runs until Jun 2028
  5. Consultancy Panels 2‡Transport for Wales · shared by 3 suppliers, up to £1,000,000 in total
Show 9 more
  1. International Relations and Trade Events Management‡Llywodraeth Cymru / Welsh Government · shared by 8 suppliers, up to £2,500,000 in total
  2. Visit Wales Occupancy Survey‡Welsh Government · £187,205
  3. BTA1648 - VisitEngland quality assessment schemes - Ad hoc Project‡Strategic Research & Insight Ltd · £26,400
  4. Evaluation & Research Services‡Festival 2022 Limited · £450,000
  5. Market Research and Insight Services‡Network Rail Infrastructure Ltd · shared by 5 suppliers, up to £7,000,000 in total
  6. Analyse and Report Responses to a Public Consultation on Revisions to Conditions of RecognitionOffice Of Qualifications & Examinations Of Regulations
  7. Market Segmentation Research Services - AWARD‡The University of Warwick
  8. GB-London: VB752 Discover England Fund - Business Visits and Events Research‡VisitBritain · £120,000
  9. GB-London: VB 721 - Undertaking VisitBritain's B2B Research and Evaluation‡VisitBritain · £86,740

From contract award notices on Contracts Finder (since 2016) and Find a Tender (since 2021), published by the Cabinet Office under the Open Government Licence v3.0. Values are as published by the buyer and usually cover the whole contract term; the total leaves out awards shared between several suppliers, where the published figure is a ceiling for all of them, placeholder values and single figures of £1 billion or more. Notices marked ‡ do not state a company number and were linked by an exact match on the registered name. Contracts below the publication thresholds and those of devolved buyers that publish elsewhere are not included.

History

23 events
  1. Financial year 2025 endedAccounts: net assets £178.8k, 16 employees
  2. Financial year 2024 endedAccounts: net assets £258.7k, 18 employees
  3. Financial year 2023 endedAccounts: net assets £288.6k, 18 employees
  4. Financial year 2021 endedAccounts: net assets £357k, 16 employees
  5. Financial year 2020 endedAccounts: net assets £345.4k, 16 employees
  6. Name changed to STRATEGIC RESEARCH AND INSIGHT LTDPreviously STRATEGIC TELE MARKETING LIMITED
  7. Mr Daniel Ian Thorley registered as a person with significant control
  8. Mr Anthony James Lydall registered as a person with significant control
Earlier events (15)
  1. Mrs Suzanne Jayne Pritchard registered as a person with significant control
  2. Stuart Michael COOK resignedSecretary
  3. Stuart Michael COOK resignedDirector
  4. Anthony Michael SMITH resignedDirector
  5. Anthony James LYDALL appointedDirector
  6. Suzanne Jayne PRITCHARD appointedDirector
  7. Daniel Ian THORLEY appointedDirector
  8. FNCS SECRETARIES LIMITED resignedNominee secretary (corporate)
  9. FNCS LIMITED resignedNominee director (corporate)
  10. Stuart Michael COOK appointedSecretary
  11. FNCS SECRETARIES LIMITED appointedNominee secretary (corporate)
  12. Stuart Michael COOK appointedDirector
  13. Anthony Michael SMITH appointedDirector
  14. FNCS LIMITED appointedNominee director (corporate)
  15. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current persons with significant control, and the end of each financial year with figures in the database. Former persons with significant control are not listed.