BRAND POTENTIAL LIMITED

Active
Company number 07007867Private limited companyIncorporated 2009
⚠ Accounts overdue. The next accounts were due on 30 Sep 2026 and had not been filed when the register was last updated.

Key figures

£2,526,173+0.0%
Net assets 2023/24
+46.6%
Average annual growth 2020–2023/24
01 m2 m3 m202020212022/232023/24

† BRAND POTENTIAL LIMITED filed these accounts on paper, so Companies House publishes them only as a scanned image. The figures for the years marked † were read automatically from the scan and kept only where the statements add up (for example net assets equal total equity), but a reading error is still possible — check the original accounts at Companies House.

Ratios

2023/24

Sector comparison

SIC 74909

Where the company stands among the 58,503 active companies whose first SIC code is 74909 (Other professional, scientific and technical activities n.e.c.).

Turnover£6,860,905
Higher than 70% · median £627,000 among 1,263 that publish turnover
Net assets£2,526,173
Higher than 96% · median £12,925
Total assets£3,556,992
Higher than 96% · median £41,823
Cash£591,356
Higher than 91% · median £26,310
Company age17.2 years
Older than 80% · median 9.4 years
Largest in this sector by net assets
  1. KINTAIL TRUSTEES LIMITED£1.1bn
  2. VERTIV COMPANY GROUP LIMITED£853.3m
  3. NUCLEUS FINANCIAL PLATFORMS LIMITED£665.1m
  4. CHIVAS BROTHERS INTERNATIONAL LIMITED£645m
  5. JANE'S GROUP UK LIMITED£566.4m
  6. LEARNING TECHNOLOGIES GROUP LIMITED£477.9m
  7. ALMAC CLINICAL SERVICES LIMITED£477m
  8. TOWERS WATSON LIMITED£444.5m
  9. MAGI CAPITAL CREDIT LTD£399.9m
  10. NCC GROUP PLC£332.6m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 58,503. The line on each bar marks the median.

Summary: BRAND POTENTIAL LIMITED

What kind of company is it?

BRAND POTENTIAL LIMITED is a private limited company registered with Companies House under company number 07007867. It was incorporated on 3 Sep 2009. Its status is active. The registered office is in London (SE1). Its nature of business (SIC 2007) is other professional, scientific and technical activities n.e.c. (74909).

How is the company doing financially?

The latest accounts in the database are for 2023/24 (period ending 30 Sep 2024); the company files audit-exempt subsidiary. Turnover was £6,860,905. Profit for the year was £261,372. Net assets were £2,526,173, up 0% on the previous year. Cash at bank and in hand was £591,356. Total assets were £3,556,992 and total liabilities £1,022,850. Figures are available for 4 financial years (2020–2023/24).

How does it compare with similar companies?

Compared with 58,503 active companies whose first SIC code is 74909: By turnover it ranks higher than 70% of the 1,263 that publish turnover (median £627,000). By net assets it ranks higher than 96% of them (median £12,925). By total assets it ranks higher than 96% of them (median £41,823). By cash it ranks higher than 91% of them (median £26,310). It is older than 80% of them (median age 9.4 years).

Does it supply the public sector?

The company is named as the supplier in one public contract award notice, from Royal Navy Museums. 1 of the awards is shared with other suppliers, typically framework agreements.

What do public registers and reports show?

It appears on the Home Office register of licensed sponsors (Skilled Worker).

Who runs and controls the company?

The company has 4 current directors. One person with significant control is registered. 1 of 3 registered charges are outstanding.

When are its next filings due?

The next accounts are due by 30 Sep 2026. The next confirmation statement is due by 17 Sep 2027.

Filed accounts2020–2023/24
202020212022/232023/24 †
Turnover———6,860,905
Profit for the year———261,372
Cash at bank and in hand501,958425,777591,356591,356
Total assets1,345,3203,171,2433,514,3783,556,992
Total liabilities563,0801,609,5941,022,8501,022,850
Net assets / total equity801,7841,595,6582,526,1732,526,173
Average number of employees272836—

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Public contracts

1 contract

BRAND POTENTIAL LIMITED is named as a supplier in 1 public contract award notice from Royal Navy Museums. 1 award is shared with other suppliers.

Contract
  1. Design and Production Agency open frameworkRoyal Navy Museums · shared by 6 suppliers, up to £100,000 in total · runs until Apr 2034

From contract award notices on Contracts Finder (since 2016) and Find a Tender (since 2021), published by the Cabinet Office under the Open Government Licence v3.0. Values are as published by the buyer and usually cover the whole contract term; the total leaves out awards shared between several suppliers, where the published figure is a ceiling for all of them, placeholder values and single figures of £1 billion or more. Contracts below the publication thresholds and those of devolved buyers that publish elsewhere are not included.

Registers and licences

Sponsor licence‡
Licence type and rating
Worker (A rating)
Route
Skilled Worker

On the Home Office register of licensed sponsors, which lists organisations licensed to sponsor workers from overseas.

Sources: Charity Commission for England and Wales, Care Quality Commission, Home Office and HM Revenue & Customs, under the Open Government Licence v3.0. Entries marked ‡ come from lists that do not state a company number and were linked by an exact match on the registered name.

History

28 events
  1. Mirelle Diana VAN WELDAM resignedDirector
  2. Mary SAY resignedDirector
  3. Thomas Antony LOVETT resignedDirector
  4. Financial year 2023/24 endedAccounts: turnover £6.9m, net assets £2.5m
  5. Financial year 2022/23 endedAccounts: net assets £2.5m, 36 employees
  6. Marcel VAN DER AVORT resignedDirector
  7. Mirelle Diana VAN WELDAM appointedDirector
  8. Financial year 2021 endedAccounts: net assets £1.6m, 28 employees
Earlier events (20)
  1. Gérard GHAZARIAN appointedDirector
  2. Youri VAN DER MIJN appointedDirector
  3. Ruud WANCK appointedDirector
  4. Marcel VAN DER AVORT appointedDirector
  5. Candid Platform Ltd registered as a person with significant control
  6. Mr Thomas Antony Lovett ceased to be a person with significant control
  7. Mrs Mary Say ceased to be a person with significant control
  8. Mr Christopher James Molloy ceased to be a person with significant control
  9. Financial year 2020 endedAccounts: net assets £801.8k, 27 employees
  10. Mr Thomas Antony Lovett registered as a person with significant control
  11. Mrs Mary Say registered as a person with significant control
  12. Mr Christopher James Molloy registered as a person with significant control
  13. Dominic ENGLAND resignedDirector
  14. WINDSOR ACCOUNTANCY LIMITED resignedSecretary (corporate)
  15. Dominic ENGLAND appointedDirector
  16. Christopher MOLLOY appointedDirector
  17. Mary SAY appointedDirector
  18. WINDSOR ACCOUNTANCY LIMITED appointedSecretary (corporate)
  19. Thomas Antony LOVETT appointedDirector
  20. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current and former persons with significant control, and the end of each financial year with figures in the database.