PERFORMANCECONTENT.AI LTD

Active
Company number 10523022Private limited companyIncorporated 2016
⚠ Accounts overdue. The next accounts were due on 30 Sep 2026 and had not been filed when the register was last updated.

Key figures

£36,622-14.9%
Net assets 2024
+40.5%
Average annual growth 2020–2024
-20 k020 k40 k60 k80 k20202021202220232024

Like most small UK companies, PERFORMANCECONTENT.AI LTD does not publish a profit and loss account in its latest accounts. The figures below come from the balance sheet.

Ratios

2024

Sector comparison

SIC 73110

Where the company stands among the 30,114 active companies whose first SIC code is 73110 (Advertising agencies).

Net assets£36,622
Higher than 73% · median £5,314
Total assets£76,919
Higher than 70% · median £26,488
Employees1
Around the median · median 1
Company age9.9 years
Older than 79% · median 3.3 years
Largest in this sector by net assets
  1. WPP SAMSON LIMITED£1.4bn
  2. FACEBOOK UK LTD£871.4m
  3. WPP DOLPHIN UK LIMITED£580.6m
  4. OGILVY & MATHER GROUP (HOLDINGS) LIMITED£295.2m
  5. BAUER MEDIA OUTDOOR INTERNATIONAL LIMITED£283.9m
  6. BAUER MEDIA OUTDOOR UK LIMITED£271m
  7. BAUER MEDIA OUTDOOR HOLDINGS LIMITED£254.3m
  8. WPP BRANDS (UK) LIMITED£232.4m
  9. WAVEMAKER LIMITED£229.6m
  10. KINETIC WORLDWIDE LIMITED£216.4m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant, so those groups are smaller than 30,114. The line on each bar marks the median.

Summary: PERFORMANCECONTENT.AI LTD

What kind of company is it?

PERFORMANCECONTENT.AI LTD is a private limited company registered with Companies House under company number 10523022. It was incorporated on 13 Dec 2016. Its status is active. The registered office is in London (EC1V). Its nature of business (SIC 2007) is advertising agencies (73110).

How is the company doing financially?

The latest accounts in the database are for 2024 (period ending 31 Dec 2024); the company files micro-entity accounts. Net assets were £36,622, down 14.9% on the previous year. Total assets were £76,919 and total liabilities £113,542. The company had an average of 1 employee. Figures are available for 5 financial years (2020–2024).

How does it compare with similar companies?

Compared with 30,114 active companies whose first SIC code is 73110: By net assets it ranks higher than 73% of them (median £5,314). By total assets it ranks higher than 70% of them (median £26,488). By number of employees it is around the median of them (1). It is older than 79% of them (median age 3.3 years).

Has it received government grants?

It is recorded as the recipient of 2 central government grants worth £30.6k, from Department for Work and Pensions.

Who runs and controls the company?

The company has 1 current director. One person with significant control is registered.

When are its next filings due?

The next accounts are due by 30 Sep 2026. The next confirmation statement is due by 20 Jul 2027.

Filed accounts2020–2024
20202021202220232024
Total assets73,87692,91718,77555,56976,919
Total liabilities83,26298,11886,40998,626113,542
Net assets / total equity9,386-5,20167,63343,05636,622
Average number of employees21111

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Government grants

2 grants

PERFORMANCECONTENT.AI LTD is recorded as the recipient of 2 central government grants since 2021, together worth £30.6k.

Grants
  1. TRUMAN FILMS LIMITEDDepartment for Work and Pensions · £10,852 · Kickstart Scheme
  2. TRUMAN FILMSDepartment for Work and Pensions · £19,733 · Kickstart Scheme

From the Government Grants Register published by the Cabinet Office (financial years 2016/17 onwards, Open Government Licence v3.0). It covers grants from central government departments and their agencies where the register states the recipient's company number and the recipient name matches this company; grants from local authorities, lottery distributors and devolved governments are not included.

History

31 events
  1. Name changed to PERFORMANCECONTENT.AI LTDPreviously TRUMAN FILMS LIMITED
  2. Financial year 2024 endedAccounts: net assets £36.6k, 1 employee
  3. Financial year 2023 endedAccounts: net assets £43.1k, 1 employee
  4. David Campbell ceased to be a person with significant control
  5. Financial year 2022 endedAccounts: net assets £67.6k, 1 employee
  6. David James CAMPBELL resignedSecretary
  7. David James CAMPBELL resignedDirector
  8. Jeremy Adrian ERVINE appointedSecretary
Earlier events (23)
  1. Jeremy Adrian ERVINE appointedDirector
  2. Mr Jeremy Adrian Ervine registered as a person with significant control
  3. Financial year 2021 endedAccounts: net assets −£5,201, 1 employee
  4. Jeremy Adrian ERVINE resignedDirector
  5. Mr Jeremy Adrian Ervine ceased to be a person with significant control
  6. Jeremy Adrian ERVINE appointedDirector
  7. Financial year 2020 endedAccounts: net assets £9,386, 2 employees
  8. Mr Jeremy Adrian Ervine registered as a person with significant control
  9. Mr Jeremy Adrian Ervine ceased to be a person with significant control
  10. Jeremy Adrian ERVINE resignedSecretary
  11. Jeremy Adrian ERVINE resignedDirector
  12. David James CAMPBELL appointedSecretary
  13. David James CAMPBELL appointedDirector
  14. David CAMPBELL resignedSecretary
  15. David CAMPBELL resignedDirector
  16. Jeremy Adrian ERVINE appointedSecretary
  17. Jeremy Adrian ERVINE appointedDirector
  18. Mr Jeremy Adrian Ervine registered as a person with significant control
  19. Name changed to TRUMAN FILMS LIMITEDPreviously THE BEST BIT THINKING LTD
  20. David CAMPBELL appointedSecretary
  21. David CAMPBELL appointedDirector
  22. David Campbell registered as a person with significant control
  23. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current and former persons with significant control, and the end of each financial year with figures in the database.