SMOORE UK CO., LTD

Active
Company number 13877537Private limited companyIncorporated 2022

Key figures

258,645 USD+62.0%
Net assets 2025
+76.1%
Average annual growth 2022–2025
0100 k200 k300 k2022202320242025

Amounts are in USD (the currency of the accounts).

† SMOORE UK CO., LTD filed these accounts on paper, so Companies House publishes them only as a scanned image. The figures for the years marked † were read automatically from the scan and kept only where the statements add up (for example net assets equal total equity), but a reading error is still possible — check the original accounts at Companies House.

Like most small UK companies, SMOORE UK CO., LTD does not publish a profit and loss account in its latest accounts. The figures below come from the balance sheet.

Ratios

2025

Sector comparison

SIC 73200

Where the company stands among the 2,718 active companies whose first SIC code is 73200 (Market research and public opinion polling).

Company age4.8 years
Younger than 69% · median 9.6 years
Largest in this sector by net assets
  1. LIGHTSPEED RESEARCH LTD.£105.7m
  2. BROADRIDGE ANALYTICS SOLUTIONS LIMITED£52.5m
  3. IPSOS EMEA HOLDINGS LTD£47.9m
  4. A.C. NIELSEN COMPANY LIMITED£47.8m
  5. MARU GROUP LIMITED£46.5m
  6. IPSOS (MARKET RESEARCH) LTD£46.3m
  7. JATO DYNAMICS LIMITED£44.9m
  8. IPSOS MORI UK LIMITED£43.8m
  9. DEFAQTO LTD£38.7m
  10. SERVICE MANAGEMENT GROUP LIMITED£29m

Positions are approximate. Figures come from each company's latest accounts; money and employee figures are compared only with companies that filed accounts in pounds for a period ending in the last two and a half years and are not dormant. The line on each bar marks the median.

Summary: SMOORE UK CO., LTD

What kind of company is it?

SMOORE UK CO., LTD is a private limited company registered with Companies House under company number 13877537. It was incorporated on 28 Jan 2022. Its status is active. The registered office is in Cheltenham (GL50). Its nature of business (SIC 2007) is market research and public opinion polling (73200).

How is the company doing financially?

The latest accounts in the database are for 2025 (period ending 31 Dec 2025); the company files small company accounts. Net assets were 258,645 USD, up 62% on the previous year. Cash at bank and in hand was 632,085 USD. Figures are available for 4 financial years (2022–2025).

How does it compare with similar companies?

Compared with 2,718 active companies whose first SIC code is 73200: It is younger than 69% of them (median age 9.6 years).

What do public registers and reports show?

It appears on the Home Office register of licensed sponsors (Global Business Mobility: Senior or Specialist Worker, Skilled Worker). HMRC lists it as an importer of goods, mainly electrical equipment, tobacco.

Who runs and controls the company?

The company has 1 current director. One person with significant control is registered.

When are its next filings due?

The next accounts are due by 30 Sep 2027. The next confirmation statement is due by 10 Feb 2027.

Filed accounts2022–2025
2022202320242025 †
Cash at bank and in hand67,781147,767249,297632,085
Total assets102,609287,495301,4671,446,767
Total liabilities————
Net assets / total equity47,35279,218159,678258,645
Average number of employees1811—

A dash (—) means no accounts were filed for that year or the item is not in the accounts; 0 is a zero stated in the accounts. Small companies usually file only a balance sheet, so the profit and loss account is often missing.

Registers and licences

Sponsor licence‡
Licence type and rating
Worker (A rating)
Routes
Global Business Mobility: Senior or Specialist Worker, Skilled Worker

On the Home Office register of licensed sponsors, which lists organisations licensed to sponsor workers from overseas.

International trade‡

Listed by HMRC as an importer of goods in 9 of the last 12 months on record, most recently August 2026. Main goods: electrical equipment and tobacco.

From HMRC's monthly lists of importers and exporters. Traders can ask to be left off the lists, so absence does not mean a company does not trade.

Sources: Charity Commission for England and Wales, Care Quality Commission, Home Office and HM Revenue & Customs, under the Open Government Licence v3.0. Entries marked ‡ come from lists that do not state a company number and were linked by an exact match on the registered name.

History

12 events
  1. Financial year 2025 endedAccounts: net assets 258.6k USD
  2. Financial year 2024 endedAccounts: net assets 159.7k USD, 11 employees
  3. BUSY SECRETARY SERVICE LIMITED resignedSecretary (corporate)
  4. Wei Qiang BU appointedSecretary
  5. Financial year 2023 endedAccounts: net assets 79.2k USD, 8 employees
  6. YUNMA TIANLONG INTERNATIONAL CONSULTING CO., LIMITED resignedSecretary (corporate)
  7. BUSY SECRETARY SERVICE LIMITED appointedSecretary (corporate)
  8. Financial year 2022 endedAccounts: net assets 47.4k USD, 1 employee
Earlier events (4)
  1. Wei Qiang BU appointedDirector
  2. YUNMA TIANLONG INTERNATIONAL CONSULTING CO., LIMITED appointedSecretary (corporate)
  3. Smoore (Hongkong) Limited registered as a person with significant control
  4. Company incorporatedPrivate limited company

Dates as recorded at Companies House: incorporation, name changes, officer appointments and resignations, current persons with significant control, and the end of each financial year with figures in the database. Former persons with significant control are not listed.